Project Branding

Project Branding: Shameless Self-Promotion in the Recovery Economy

What is a Project Brand?

What do you think of when you think of?

Donald Trump? Hair, You’re Fired!

Larry King, CNN? Suspenders (Braces), and Hi-So softball questions to his guests

Jack Welch? Neutron Jack, GE success

Bill Gates? Nerd

What is your Project Brand? How do you build a brand?

Coke, the shape of the bottle, the script that reads Coca-Cola and Coke.

Burger King, Have it your way

FedEx, When it absolutely, positively has to be there overnight

How did these firms do it?

How do we use our 5 senses to evaluate a brand? Design your Project brand with your prospects senses and requirements in mind.

Use the questions; Who, what where when, why, (be careful with how).

What are your ‘sproject features and benefits?

Is your project local, expat, or global?

How do you get your project brand out there into the market? How do you tell your project story with a brand?

Project business cards for the Project Team
Project website/blog
Publishing articles related to your project in your business sector
Social media (yes projects are happening on Twitter! IBM sold $1 million in products on Twitter recently, over 100 hospitals use Twitter)
Project networking events for teambuilding
Professional membership organizations

What is the ROI on your Project brand?
Do you have a switching cost for your Project brand?

Is your Project brand creating an indispensable service for your customers and stakeholders?

Are you a change agent (be careful of jargon)?

Can you create a Project brand that attracts as much as it promotes?

Can you create a Project brand that is simple, empathetic to your customers needs, as well as aesthetic?

Best of look, and let me know if I can help you in your process.

Regards,

Rick Price
rick@eprojectsource.com